Published Content
See the final published blog and social media content
An intelligent automation system that transforms hours of manual content creation into minutes of automated publishing. This comprehensive solution automatically generates Webflow blog posts and creates engaging social media content for Instagram and Facebook, turning time-consuming manual processes into efficient automated workflows.
Visit live projectFrom article input to multi-platform distribution with advanced AI transformation - 5 AI processing steps across 3 output platforms
Submit news article + image via bot
Apify scrapes article data & metadata
Brand voice trained on Club77 history
Webflow + Creatomate + Social Media
See the final published blog and social media content
Club77 wanted a way to produce relevant content quicker and easier than traditional manual methods. The concept involved taking existing news articles from other media sources and rewriting them in Club77's distinctive tone and style. To achieve this, I trained the AI by scraping all of Club77's past social media posts, creating a comprehensive language model that could authentically replicate their voice. The biggest technical hurdles included automating Webflow publishing (an extremely difficult integration) and implementing the complex Meta Graph API for Instagram and Facebook stories.
I developed an intelligent system where users select relevant news articles and submit them via Telegram bot along with accompanying images. The AI, trained on Club77's historical content, rewrites articles in their authentic voice, automatically publishes to their Webflow site, generates branded social media tiles, and posts them as Instagram and Facebook stories. This transforms a 6-hour manual process into a 6-minute automated workflow while maintaining brand consistency.
Users identify relevant news articles from external media sources and submit them via the custom Telegram bot interface along with selected images. The bot captures article URLs and assets, then triggers the webhook-initiated Apify web scraper to extract the original content, metadata, and structure for AI processing.
The AI system, trained on Club77's entire social media history, rewrites the extracted news articles in their authentic tone and style. Multiple GPT-4 models transform titles, body content, and summaries while Creatomate simultaneously generates branded visual content and social media tiles that maintain design consistency across all platforms.
Automating Webflow publishing presented an extremely difficult technical challenge due to its complex CMS API and content management requirements. The system seamlessly integrates with Webflow's infrastructure to automatically publish the rewritten articles with proper formatting, SEO optimization, and media integration - a process that would otherwise require extensive manual intervention.
Following Webflow publication, the system generates branded social media tiles and automatically posts them as Instagram and Facebook stories using the complex Meta Graph API. This final step required mastering intricate authentication flows and platform-specific formatting requirements to ensure reliable posting across both social media platforms.
Developed a sophisticated AI model by scraping and analyzing Club77's entire social media history to create an authentic brand voice replication system. This comprehensive training approach enabled the AI to understand Club77's unique tone, style, and messaging patterns, ensuring that rewritten news articles maintained perfect brand consistency while appearing naturally authored by the venue's team.
The project's most significant technical challenge involved implementing Facebook's complex Meta Graph API for automated Instagram and Facebook posting. This required navigating intricate authentication flows, understanding platform-specific content formatting requirements, and building robust error handling for reliable social media publishing at scale.
Integrated Creatomate as a powerful visual content generation engine, discovering its exceptional capabilities for creating dynamic social media templates. The system automatically populates custom design templates with article content, generating branded Instagram carousels and Facebook graphics that maintain visual consistency while scaling content production efficiently.
Whether you're a venue, promoter, or hospitality business looking to automate your blog and social media content creation, I can help you build intelligent systems that maintain your brand voice while delivering dramatic time savings and operational efficiency.
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